Promotion of German Wines in the USA

The German Wine Institute (DWI) is looking for an agency/service provider for the years 2021-2026 in the USA to develop, maintain and execute public relations and marketing activities in line with the goals set forth in the German Wine Institute´s marketing strategy. The aims of the marketing programme include raising consumers´ interest in German Wines in the USA and increasing and consolidating sales of German wine products. For these purposes, the service provider must have an excellent network of contacts in the USA, particularly with regard to the beverage / wine trade, gastronomy and the media.