Workation Campaign 2023

Idea development around the topic of Workation in Germany with a special focus on promoting longer stays. - Explanation of the sustainability of the concept (e.g. print, flyers etc. should be avoided and the concept should like to refer to public transport options, local products etc.) - Budget preparation with overview of expenditure - Create time schedule and media plan within the campaign period in cooperation with AV Copenhagen - Production of digital formats/content (e.g. video/podcast/visuals) - The agency should receive approval from GNTB Copenhagen - Play out the campaign - Ongoing monitoring and optimisation of the campaign - Ongoing status meetings with GNTB Copenhagen when the campaign is played out - Budget management of the campaign within the agreed budget - Monitoring the success of the campaign