81305856-Public Relations and Communication Services in Pakistan

Project description In Pakistan, 2 to 3 million young people enter the labour market every year, many of them without formal education. The state vocational education and training system is quantitatively and qualitatively not in a position to offer these people a formal vocational qualification that sufficiently prepares them for employment in the economy or as qualified self-employed persons. The module contributes to improving the demand-oriented attitude of vocational education and training, capacity development in the vocational education and training system, improving access for women, and increasing the involvement of the private sector. The module objective is that vocational school graduates and job seekers have found employment in growth sectors. The weak demand orientation of the training offer results in insufficient employment prospects for vocational school graduates. Due to insufficient coordination with the private sector, equipment as well as teacher training and curricula do not sufficiently meet the skills and competencies required for the transformation to a green economy. In addition, there is still a lack of systematic involvement of the private sector in vocational education and training. Women in Pakistan can and want to work in a limited number of sectors. Counselling and support services for female vocational students with regard to career planning and transition to employment can increase the interest of women as well as the approval of their families. Furthermore, vocational education and training planning has so far been inadequate. National and regional vocational education and training management is not sufficiently evidence-based, and there is too little systematic planning, observation, and analysis of labour market developments. Data from the digital monitoring and evaluation (M&E) system and the National Skills Information System are not yet sufficiently used. A change in the organizational and decision-making culture on the side of the partner is a prerequisite for this. The skills of vocational education and training staff also need to be professionalised. At present, many staff are not trained in digital topics, ecological content, and gender-sensitive vocational training. The module objective is: Vocational school graduates and job seekers have found employment in growth sectors. The module is divided into five outputs. Output 1 (Evidence-based TVET management) aims to enable the above-mentioned vocational education and training authorities at national and provincial level in KP and Punjab to manage vocational education and training in an evidence-based manner as well as to incorporate developments at the labour market into their planning. In addition, they should be able to test the effectiveness of approaches to promoting employment in the future. Output 2 (Improved career entry and career planning) aims to align support services for career entry and career planning for vocational students and job seekers more closely with their needs. Output 3 (Demand-oriented training offers in digitalisation and green skills) aims to develop demand-oriented qualification offers for digital and green activities at different skill levels. To this end, needs are identified with local companies and existing regional needs analyses are used. Output 4 (Competence development of vocational education and training staff) aims to improve the skills of staff in vocational education and training institutions for the implementation of new training offers in and for growth sectors. Output 5 (Reintegration of returnees) aims at the reintegration of returnees from Germany and other countries as well as job seekers and vulnerable groups into the formal labour market in Pakistan. Combined with counselling, job placement, and support services for the self-employed, the target groups are prepared to find employment at the domestic formal labour market.