81223461-KULIMA-MIERA Value chain approach Malawi

The programme More Income and Employment in Rural Areas of Malawi aims to link smallholder farmers, their organizations and MSME with formal or structured marketing channels which will enable them to add value, access higher-value markets and thus create an enabling environment in which rural income and employment can be increased. KULIMA MIERA’s objective is to promote inclusive business and new marketing models. It identifies entry points in line with private sector priorities and ultimately targets smallholder farmers, their organizations and MSME in rural areas of Malawi. KULIMA MIERA, therefore, applies a market-led value chain approach, focusing on building the capacity and resilience of local systems, leveraging the incentives and resources of the private sector and ensuring the beneficial inclusion of the poor.